How to Generate an ROI with Pinterest
One of the trickiest parts of owning a small business is marketing. Understanding how you can rise through the search results and promote yourself on social networks is hard! That’s why we sat down with Tereza Toledo, a Pinterest expert, to talk about how your business can use Pinterest to increase your marketing’s return on investment (ROI).
Keep reading for helpful Pinterest marketing strategies!
The Benefits of Pinterest
One of the biggest problems that Toledo sees with small business Pinterest use is that business owners don’t even consider the platform!
Pinterest advertising can be highly beneficial for your business. It's still one of the most popular social media platforms, with 433 million monthly active users.
While nearly 80% of Pinterest users are female, that doesn’t mean it’s a limited platform. Pinterest is a hugely influential marketing tool, and using this resource properly can yield incredible results.
It’s Great for Visual Presentations
One of the first things that a business on Pinterest will notice is that Pinterest is a visual platform. This is great news for highly visual brands, like beauty and fashion brands. To generate the most pin impressions and to get people to save your pins, you’ll want to invest in high-quality content with plenty of eye-catching visuals to draw in Pinterest users.
Pinterest Drives Traffic
The core of Pinterest is its link-sharing abilities. It’s the best social media platform for exposure, and good Pins can easily spread like wildfire. This increased exposure is great for business, as it increases the likelihood of a viewer finding and purchasing your product.
Moreover, a good Pinterest strategy will cover more than shop links. Both standard and video Pins can help direct traffic to a blog post, podcast, or informational page. Idea pins will help you get discovered, build and nurture your audience.
Research Made Easy
With Pinterest Trends, users can easily track what people are interested in. Think of it as a more social version of Google Analytics or other SEO tools. Pinterest tracks what its viewers are looking for, and the native Pinterest Analytics platform makes it easy for businesses to improve their posts.
The lessons you learn on Pinterest can be applied to various aspects of your business. For example, you can learn about the perfect way to create appealing Pinterest pins to post, or you could find out what a certain group is looking for and utilize it on other social media platforms. You could also find useful topics for writing a blog post for your own site or guest posting purposes.
Tips for Boosting Your Pinterest Analytics
If you’re thinking about investing in Pinterest, then don't wait any longer. In addition to the lessons that we offer to members of the Rainmaker Family, we also got a few great tips from Tereza!
Use a Pinterest Business Account
When you’re setting up a Pinterest account, you’ll have the option to set your account up as a business account. A Pinterest business account grants its users access to a variety of handy tools and analytics that standard users cannot view.
Business accounts can also create promoted pins (Pinterest ads).
Be Responsive and Encourage Interaction
Whenever you post something, be prepared for comments. When people like content, they’ll often comment on or share your content.
That’s great, but you’ll have to do some work to encourage further sharing! Responding to comments and highlighting amazing replies will help you gather more followers. As you gain followers, you’ll notice more and more interaction.
Do your best to respond in a timely manner. This shows that your brand cares about its customers, and your engagement may gain you a few devoted fans.
Make High-Quality Content
As with any platform, Pinterest is at its best when the content is useful. Instead of pinning undescribed links or bland blog posts, spend time crafting unique and innovative content. The content should be visually appealing and include compelling pin descriptions. These high-quality pins will be more likely to gain traction and solicit the desired action from your audience.
High-quality content should also include a snappy and actionable call-to-action. In other words, your viewers should have a link that tells them what to do next. For idea pins and video pins, it may be a simple “remember to follow” message. Standard pins and blog posts may redirect to your product pages.
Stay Up-to-Date With Trends
As a visual platform, Pinterest is ever-evolving. Trends are always changing, and businesses need to stay on top of these trends to drive traffic to their sites. You can do this by paying close attention to your Pinterest analytics and trends dashboards. Monitoring trends on the channel helps you time your pins correctly and ensure the best organic search results.
It’s worth noting that trends can help you understand your content marketing strategy. As trends change, you can tailor your content to match. If your users are beginning to search for a certain topic, create a blog post covering that information, then pin it!
Learn How to Be a Better Business Owner
The tips above can help you boost your Pinterest conversion rates, making the cost of the investment well worth it for this helpful channel.
If you’re loving these tips, then you can learn even more with us! Join the Rainmaker Family Challenge for a weeklong crash course on business. We’ll give you the tools you need to succeed, all you need to do is listen!